So I watched this a couple of times yesterday. Not over and over again, because that would be obsessive and I’m not…

..okay, I totally am. But after about the second or third (tenth of fifteenth) time, I started to pick it apart on a more fundamental level. The trailer opens with a couple of what you can tell are intense scenes, but without the action associated with them. The voice of the villian, glimpses of the conflict and the villian…

And then cut to the heroes. The thing about the Avengers, if you’re not familiar with it, is you’re dealing with multiple protagonists. But even though we see them all in the preview, we don’t don’t delve deeply into who they are. There’s no lengthy explanation of each and every hero. Snippets and narration. That’s all we get.

And then it slides into high-energy action scenes that culminate with the ultimate consequences.

And even though so much of it is visual and auditory, on a fundamental level it works exactly the same way as a pitch, a synopsis, or a query.

Just like that vampire/angel/dark YA/werewolf/zombie book you know is different from the rest of the market, if you can just get an agent to recognize that…

It’s all in the presentation.